Inkwell Dye Co. is an exploration in building out a brand experience launch. Through research and concepting I created a brand I didn’t see in the market place. Inkwell Dye Co. lets the client become their own designer so they can create the pieces they really want in their closet. Inkwell releases a line of clothing and patterns every season. Along with a section of clothing that is designed and ready to wear, Inkwell offers an ever-changing line of white clothing to which the client can add their favorite colors, patterns and dye techniques.