DTC Sprints

As an internal Brand Designer at BuzzFeed I've had several opportunities to work as an agency partner to our clients in Design Sprints. Brands like Diageo, in the video example below, Maybelline, Home Depot, Scotts Miracle Gro and more have worked with us in a sprint format for a week to come up with a solution to a problem they have with a BuzzFeed-lens. From how to get millennials into gardening, which created the DTC brand Lunarly, to creating next summer's trendiest beverage– we worked from square one to multiple full-fledged business and design proposals with prototypes in five days. For every sprint the products would be different but the process was always the same: super collaborative, really fast and very rewarding.